The subsidiary of BMW the producer of high quality BMW 530 parts in Thailand is hoping to expand its BMW Premium Selection which is an approved used car programme intended to cover all BMW authorized dealers nationwide by 2009. The said programme is expected to increase sales of new cars and at the same time improve the brand’s image.

Krisda Utamote, the General Manager for Sales and in charge of the programme said that the BMW Premium Selection is being offered at all certified dealerships in Bangkok but not in the province where there is a small used car market.

The BMW Premium Selection programme is very vital since it boost the resale prices of BMW cars and lowers down the leasing rate for new cars. And to cover more areas, BMW Thailand plans of launching the said programme at one or two of their dealers in the provinces next year but they have not chose yet which dealers to choose.

Still in connection with BMW’s expansion in Thailand, new authorized dealers were open in major cities including Chiang Mai, Nakhon Ratchasima, Phitsanulok, Khon Kaen, Hat Yai, Phuket, and Chon Buri.

BPS is a global brand which guarantees the automaker’s standards in the used-car sector. The vehicles that are qualified to join this programme have to undergo a 72-technical point inspection that would be conducted by BMW-trained technicians. Similarly, the histories of all cars submitted are to be meticulously inspected and recorded. Cars that are to be accepted on the programme must be less than seven years ancient or with mileage less than 100,000km.

There will also be other premium services offered such as a comprehensive 24-moth or 40,000-km warranty regardless of which comes first, 24-hour roadside help, test driving and individual financing.

As part of BMW’s customer service, all of its BPS cars are updated regularly which customers can view at the used-car section at bmw.co.th. Mr. Utamote said the main objective of the company is to provide customers with quality, service, and reassurance that would justify their choice to buy the used cars from BMW dealers. It was in the year 2004 when BMW Thailand has first launched the BMW Premium Selection programme and since then it has been able to increase sales of BPS cars by 15 to 16 percent annually.

For this year, BMW Thailand aims to sell around 1,900 cars which is below the 2,800 units previously achieved on the same period last year. The low projection for this year is attributed to the poor economy. But, next year the company is expecting to increase its BPS car sales by 17 percent of new BMW car sales by increasing the volume of BMW’s 3, 5 and 7 Series.

How Your BMW Is Born And Why It’s Vital To You

If safety, reliability and value ,plus fantastic design and performance, are vital to you when deciding which luxury car to own—then this is something you need to know. All car companies talk a excellent game. But very few really deliver on their long term promises.

Picture this——-

Somewhere in Germany an automotive engineer, let’s call him Hans, sits waiting in anticipation of the news that will surely change his life. News that will certainly alter the lives of millions of people worldwide. His hands are sweating. His heart rate is elevated. The pupils in his eyes are dilated. It’s not from dread, but a heightened sense of things that dominate his mind. He’s about to find out if the answer is “yes” or “no”. His mouth is dry as he waits restlessly for the choice that he longs to hear.

Sort of reminds you of the feelings most parents have while waiting to find out if they are going to have a small “bundle of joy” added to their family doesn’t it?

Have you ever felt this way?

Finally the moment arrives. The phone rings as Hans stands in his office surrounded by his “team” of seasoned professionals. As he answers the phone he hits the button for the speaker. He wants his entire team to hear the news all at the same time. Be it excellent or terrible. They are in this together.

As the voice on the other end of the phone says, “Congratulations”, the entire team erupts in celebration. This is the moment that Hans and his team have been waiting for at BMW. After more than a year in development, “the team” gets the final approval to start production on their new model BMW that they envisioned. All their hard work has paid off. And like any proud parent, Hans is beaming with pride for himself and his team.

So what does this mean to you?

The fact is, when you invest in your new BMW not only do you get a fantastic car, but also you get peace of mind. Why? Because Hans and thousands of other engineers dedicate their lives to making you and your family safe, secure and pleased in your very own BMW. And like any human birth, the birth of your BMW can be long and sometimes hard.

Once your BMW comes off the assembly line the journey is just beginning. Because your BMW isn’t really “born” until it has passed the torture test by surviving the most intense new car testing in the world.

This is where the huge boys really get tested.

The Nuerburgring Track , affectionately referred to as “The Green Hell”, in Germany is where all new BMW’s are tested. In fact, according to company information, BMW is the ONLY car company which tests every new car it builds to the unique stresses of “The Ring”.

Designed by Eichler Architekturburo, the track was initially built to increase tourism, provide jobs and show-off to the world German automotive engineering accomplishments. What started in the fall of 1925 and finished in the spring of 1927, has become this grueling 17.5 mile track which includes 33 lefts turns and 40 right turns. The track even narrows to eight meters in some parts making it even more hard for car and driver.

Famed race car driver Jackie Stewart named the track “The Green Hell”.

Because each new BMW is pushed to its physical limits while being tested, you can always feel confident that your BMW experience will be world class. In fact, BMW was the first car company to open a permanent test center at “The Ring”.

Just for a minute, imagine yourself behind the wheel of a new BMW as it strives to survive the 17.5 mile track at “The Ring”. Because this track was designed to make both car and driver be tested to their limits, only the best and strongest will continue on their journey. After all, if you have a demanding lifestyle, your BMW must be equally up to the task.

Like any new “bundle of joy”, feel free to experience family pleasures because now you know, “How Your BMW Is Born And Why It’s Vital To You”.

Chet Waters is the BMW Specialist. Learn How To Find Your BMW And At A Price You Can Afford. Go To:

http://www.bmwsauctions.com